Advertising is no longer the way it used to be back in the days. The old, traditional advertising in the 90s, or the so called pre-internet days, placed the product as a centerpiece inside cheesy TV commercials and radio infomercials. The advertisements were too sales oriented, and people were getting tired of such pushy marketing strategies.
Trends have evolved since then. At the core of any successful marketing campaign now lies creativity. Closely studying human behaviour (a must in the marketing niche!), marketers have learned to predict consumer reaction to specific ads and content.
It is now the goal of any marketing campaign to connect with the emotions of the people and build a wide scale anticipation response. Ultimately, this is the incentive that makes people want to buy your product. And this is where creativity comes into play.
Creativity is the heart of any successful modern advertising campaign. It is the soul of the brand, and the most efficient way to reach the hearts of the potential customers.
Here’s more about how to do creative advertising in 2019.
Become a Storyteller
Storytelling is today’s marketing big buzzword, and it has revolutionized the marketing landscape. In the worlds of Seth Godin, “marketing is no longer about the stuff that you make, but about the stories you tell”. It is the art of moving the audience by interacting with human emotions and building emotional rapport.
Become a storyteller.
Instead of focusing on the facts and creating boring content, choose to tell stories that will move your audience and influence them to buy your product.
Invest in Visual Content
Visual content marketing is an indispensable part of any creative marketing campaign. To give you some statistics, video content has become an essential social media marketing asset (63%) surpassing blogging (60%) as of this year. Instead of googling specific how-to questions, internet users are more inclined towards watching Youtube videos (70%) to help solve the problem. You may want to diversity your content by adding some visual assets to attract more customers.
Choose Influencer Marketing
With the ever-increasing popularity of social media platforms (take Instagram with 1 billion monthly active users and Facebook with 2.3 monthly active users), everyone now has the chance to grow a big following and become famous. Influencer marketing is now one of the most sought-after ways to boost your product launch by generating much exposure on the networking sites. A good example is the Forleo brand that has gained a lot of visibility particularly because of the influencer marketing campaign that they took full advantage of.
Learn to use these new creative marketing trends of 2019 to take your business to the next level.