Any entrepreneur will tell you that developing and managing your own business is no easy thing to do. The risks are high and there are no guarantees you will succeed. But you are not defined by your failures. What defines you is your ability to stand up to adversity. What also defines you is your ability to stay focused and committed to your dreams. They say “success lies in being able to get up every time you fall”. True, but that’s not just it. Success also lies in being eager to do whatever it takes (in reasonable terms) to see your dream come true.
To be more specific, setting up a business, giving it a name, an identity, creating a sign-up form and waiting for requests to flood in will not do the trick. Take as an example the statistics of how many small businesses fail every year. Over 20% businesses fail during their first year of existence and 30% of them fail during the second. In the majority of cases, it’s not because the business is not that good. It’s because the efforts are not that big.
Let us give you a few hints on how to make sure your small business stays afloat during the first year and thrives in the following years.
Get yourself a mentor
Mentorship during the first stages of your business is extremely important. Mark Zuckerberg had a mentor – Steve Jobs. Even Steve Jobs himself had a mentor – Mike Markkula from the Apple company. You want to surround yourself with highly successful people, to get their advice and learn from their mistakes. You want to hear about any possible difficulties you might stumble upon from the very get go, and be knowledgeable enough to overcome them quickly.
Start a full-blown marketing campaign
Starting a full-blown marketing campaign might require some financial investment from your side. But doing this from the very beginning will help you spread the word of your services and get the exposure needed to increase your client base. Normally, entrepreneurs reach out to third party digital marketing agencies that have the capacity and skills to take your marketing campaign to a whole other level.
Get the influencer marketing right
The influencer marketing is growing fast today. Think of Instagram, Twitter and Youtube, and the possibilities social media gives everyone to become popular and successful. The bigger the following the more chances to reach out to a larger audience and get better sales.
Identify the right influencers in your niche, and reach out to them for a potential collaboration. If you get this right from the very beginning, you’ll have a great shot at making it big in the business industry.
We’d like to end with a quote here, “you’re only failing when you stop trying”. Commit to making your business stand out from the very beginning.