The consumerist world we’re now living in leaves no room for boring businesses with no stories to tell, or without a good marketing campaign set in place to survive the competition. Reid Hoffman, the co-founder of LinkedIn, claims that “an entrepreneur is someone who jumps off a cliff and builds a plane on the way down”. It’s all that simple, isn’t it?!
A business without a branding strategy is nothing, not in the age we’re now in. Whilst branding sounds fancy and is ultimately deemed an expensive treat to amp up your game, in fact, branding is merely a well thought-out strategy from the inception phase of developing the identity and statement of your business to creating the visual characteristics that set it apart.
When it comes to branding, the best way to describe it is “devil is in the details”. It doesn’t require much investment. It does require a great plan.
Let’s not dwell on the basics though. Everybody knows about the importance of developing your brand identity, brand statement, etc.
Few people know about the details, and we’re here to talk to you about them.
If you want to take the branding of your business to the next level with little investment from your side, here’s what you should do –
1. Cheapest Logo is a Free Logo
Usually, companies spend a fortune on developing the brand material for their business. However, one can easily design the logo of the brand online without much effort and much investment. Canva.com offers a great possibility to create a free custom logo in a matter of a few minutes.
For the logo to be successful, it has to be imprinted in the brain of the consumer. Take a look at the most recognizable and famous brands in the world – Google, Microsoft, Amazon, Coca Cola, Gap – all share a similar characteristic. All their logos are very simple, quite basic, but their influence is solid.
2. Be a Storyteller Not a Product Seller
People are tired of dealing with businesses that try to push hard their products. They no longer trust companies. People want to deal with people. They trust the person behind the product. They want to hear a story of how the brand came to life, how the product or service will solve their problems. They want to hear stories, not sales pitches. Make good content your #1 priority. Become a storyteller, not a product seller.
3. Social Media is Your Best Friend
Social Media is your best friend, and it is totally free. You don’t need to spend any money on marketing campaigns so long that you’re making the most of your social media presence. Consumers are visual creatures so you need to feed them all sorts of visual content that meets their needs and likes, and at the same time stay in line with the core of your business.
Remember this, you don’t need much money to develop your brand, you need a good plan and a good execution.