SEO trends are constantly evolving, and so are Google algorithms. Google wants to learn to predict consumer intent with the help of RankBrain and facilitate access to most relevant and accurate information in just a matter of a few clicks.
One thing is clear though, SEO strategies will never be out of fashion. More than that, with each passing year the strategies become more complex. If you want to rank well in Google, you want to stay up to date with the latest changes and add-ons.
Below you will find the best SEO practices in 2019 that will work wonders for your business.
Topic Clusters & Pillar Pages
Topic clusters and pillar pages are becoming more and more popular in 2019.
“A good way to think about pillar pages and topic clusters is to envision them as a book; the pillar page is the book itself and topic clusters are like the chapters.” Concentrate your content around specific products, and use subcategories to go into more detail on any specific keyword.
Lower Keyword Density. Create Exceptional Content
People are tired of sales-oriented content with too many keywords which don’t blend well into the text. Spend more time on developing exceptional content rather than focusing on keyword density. You want people to like the article and share it with their friends on social media. This is the way to gain followers in 2019.
Mobile users have finally outgrown desktop users. The main focus in 2019 is to create content and websites that are mobile-friendly to be easily accessed and managed on any mobile device.
Go Live and Reach Out to Your Audience
The more you will interact with your audience or followers, the better the results will be.This is especially helpful when managing a personal brand, and trying to build your follower base. Respond to questions, share your ideas and thoughts, show them you are a real person, connect with them on a personal level.
Keep in mind that the times we’re living in are highly competitive, and for our business to thrive we have to work hard and always stay up to date with the consumer trends and behavior, even if that means constantly adjusting to the ever-changing SEO game.